OUR APPROACH

We build what we own.

AB Technologies Holdings is a holding company. We develop our products internally rather than acquiring them, and we operate them ourselves rather than building for clients or selling them on.

The model

We build

Every product under this company is developed in-house, by the same people who will operate it. We are not an agency and we do not take outside briefs. That means fewer products, built more deliberately.

We hold

Products here are not assembled for resale. We intend to run them on a timeline measured in years, which changes what we optimize for — maintainable systems over expedient ones, and revenue models that still make sense once early growth flattens.

We align

How a financial product makes money determines whose interests it serves. Our commitment is to build businesses that earn revenue from the people who use them, rather than from selling their data. We expect that to narrow what we can build.